PHAROAH'S
Egyptian Food in Itaewon
The
owner of the Egyptian restaurant, Pharoahs, came to Seoul
7 years ago to work as a chef. Hassan Masry started as a chef
at the Hilton hotel, then he worked for many years at the
Egyptian embassy, then he became a partner at Puffin café,
a popular place to eat in Hannam Dong. In fact, his experience
as a chef spans 25 years and 14 different countries!
An opportunity arose when a friend of his rented a space in
Itaewon. Hassan didn’t know anything about Itaewon (especially
not about the dodgy corner of “the hill” where
the restaurant is located), but his friend could no longer
afford the space, so he took it over and created his own corner
of Egyptian culinary delights.
The interior of Pharoahs is very simple. There is pleasant
rose-colored wall paper and talecloths with Egyptian patterns.
There are also a few scrolls and Egyptian statues on the walls.
At night the tables are lit by candlelight. There’s
also a small outdoor terrace which I reckon might be an interesting
and surreal place to people watch on a weekend night.
However at Pharoahs, the draw is not the atmosphere or the
location, it’s definetly the food. Hassan says “I
started out with no investment money. All the money went into
the ingredients for the food.” Indeed the food is cooked
from the heart. They mix their own special blend of herbs
for the receipes. They make homemade mayonnaise to top salads
and falafel sandwiches and, they bake 400-500 pieces of fresh
pita bread every day! When Pharoahs first started out, There
were 3 things on the menu: falafel, hummus and babaganoush.
Little by little Hassan started to add more receipes.The menu
is still very simple which is great because you’re not
overburdened with too many choices.
The falafel is one of the tastiest things on the menu. The
falafel is light; unlike some other falafel we’ve tasted
which are too heavy on the stomach. It’s deliciously
crispy on the outside and is topped with nutty sesame seeds.
It comes with a side salad with homemade mayonnaise with herbs
dressing. Stuff it all in a fresh pita pocket. Yumm! The babaganoush
(ground eggplant with spices drizzled with olive oil) is also
highly recommended. The hummus has a tangy touch of lemon.
We also tried the chicken curry. It was more akin to Japanese
curry rather than India-style curry and it’s also topped
with sesame seeds. Tender little chunks of carrot and potato
are mixed in with the chicken.
Also on the Pharoahs menu is Koshary-lentils mixed with rice
macaroni and Pharoahs special sauce. You can also have mousakka-
eggplant with Pharoah’s special tomato sauce, vegetable
fried rice, and chicken fried rice. There’s also the
Pharoahs chicken and the Pharoah’s beef which are cooked
with Hassan’s own special receipe. Main dishes run from
7000 won-8000 won. This is a real bargain considering the
quality food you receive! There’s also a shwarma sandwich
(slices of marinated beef stacked on a spit and grilled) and
a falafel sandwich for 4000 won. Several types of salads are
available to accompany your meal. A good thing to do would
be to go with a bunch of people and share the dishes.
Though we didn’t try everything, everyone we asked who
has eaten at Pharoahs before can vouch for the excellence
of the food. Hassan also says that many people working in
the F&B industry at the big hotels often come to his restaurant
to eat his food. A ghost writer for the Lonely Planet guide
apparently came in a few times to check out the cuisine and
gave it a ‘thumbs up’, especially since the food
is so very affordable.
Pharoahs doesn’t have a huge amount of people coming
in for lunch, but come Friday and Saturday night, the place
can get really packed due to it’s location near all
the nightclubs. The greatest thing about Pharoahs is that
you can enjoy food until 3AM on most nights and until 6AM
on weekend nights! There’s even a breakfast set starting
Friday at 4 AM. For 6,000 won you can get coffee or tea, eggs,
babaganoush and hummous.

aaPharoahs is on the hill behind
the Itaewon Firestation.
aaMake a left on the alley before
the Foreign Foodmart.
aa02)798-5827
aaHours:
Closed Monday
aaTuesday-Thursday, Sunday 11:00AM-3AM
aaFriday-Saturday 11:00AM-6AM

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